Established and led a robust department comprising over 30 individuals, overseeing a diverse range of talents across five departments. Managed a team of multi-departmental directors, including print designers, art directors, product designers, film producers, photographers, content strategists, marketing managers, writers, and editors. Effectively managed an expanding annual marketing and creative budget of $3.2 million. Implemented streamlined team processes and organizational structures, enhancing brand communication coherence across two distinct brands. These initiatives led to increased project delivery and the implementation of data-driven intake processes.

• Spearheaded the vision and development of a sales and reporting portal, transitioning the organization from manual processes to a streamlined digital framework.

• Fostered cross-organizational collaboration with fellow VPs and chiefs to delineate roles and optimize processes across two distinct brands.

• Significantly reduced reporting time from 4 hours per report to just 30 minutes, resulting in annual savings of 2100 work hours.

• Designed a bespoke white-labeled experience, streamlining and digitizing investor-facing communications across the brand and affiliated partners, increasing report frequency from 400 yearly to 600 quarterly.

• Spearheading target marketing initiatives, including the development of an acquisition strategy for new investors, reaching 3,000 potential major investors within a quarter. Anticipating a remarkable expansion of the major investor portfolio by 1400%, with projected annual growth potential exceeding $75M.

• Developed a holistic digital asset management (DAM) system focusing on brand awareness and essence, while implementing efficient processes and guidelines for the consumption and intake of brand assets by sales, marketing, vendors, designers, and film producers.

• Spearheading a comprehensive photography production strategy with an estimated budget of $300K, aimed at producing over 30 films/photography annually on a global scale. Cultivating partnerships worldwide, leveraging both in-house talent and external vendors, alongside a network of film producers and photographers spanning six countries. Implementing structured internal and external processes throughout pre-production, production, and post-production phases, ensuring centralized management while maintaining consistent brand identity and tone. Implementing delivery strategies to directly engage investors while preserving brand essence and consistency.